NEW YORK–(BUSINESS WIRE)–
Today, top search technology company Vertical
Search Works (VSW), expands into the automotive industry by
partnering with Source
Interlink, a leading integrated media and merchandising company
focused on enthusiasts of automotive, action sports and other niche
activities, to launch its first-ever automotive vertical content
network. VSW’s extension of VSW
FeatureLink™, its semantic ad matching solution, into the growing
online automotive industry presents new opportunities for both
publishers and advertisers. Source Interlink chose VSW as an avenue to
boost monetization of 175 million qualified pageviews on leading brand
sites Automobile.com, Automotive.com, MotorTrend.com, and niche channels
such as the Street Rod Channel Performance Channel, Tuner Channel,
In-Market Channel and more starting this month.
The auto industry spent $11.9 billion on paid search in 2012 (according
to the research firm Borrell Associates), and by moving into this
vertical VSW is creating new avenues for advertisers to reach more
consumers on industry leading automotive sites at both the national and
geo-targeted level. Large and niche online publications can leverage VSW
FeatureLink™ to capitalize on new revenue streams from paid search
advertising, delivering results powered by VSW’s semantic technology to
maximize ad appeal.
This move into automotive extends VSW’s network reach from more than 700
million to billions of pageviews per month, reaching millions more
unique consumers on a monthly basis. Source Interlink and other
publishers in the automotive space can leverage VSW’s new vertical to
add new search revenue streams to their bottom line by showcasing
relevant and engaging ads in conjunction with their online content.
VSW’s proprietary technology knows which ad to serve based on both the
content and context of each site it works with.
“We continue to explore exciting opportunities to serve consumers,
advertisers, and publishers in areas where there is continued growth,
and the automotive industry is a segment that we see rapidly expanding
in the paid search arena,” said Colin Jeavons, President and CEO of VSW.
“With this alliance, VSW aims to empower Source Interlink with a brand
new revenue stream, more relevant advertising on their affiliate sites,
and most importantly – a better ad experience for their customers.”
The integration of FeatureLink on Source Interlink now gives business
owners and automotive advertisers the opportunity to feature their
business via a new search advertising platform that provides better
targeting through semantic technology. Advertisers can create customized
ads that are text and image-based, as well as utilize FeatureLink’s
geo-targeting capabilities to maximize the relevance of the advertising.
As an example, a local garage specializing in tires can now target
regional consumers reading articles or watching videos about specific
topics such as winter tires on any of Source Interlink’s websites.
“Our attention is always focused on our audience and their needs. By
partnering with VSW, we can support our content with complementary ads
based on our site user’s interests, providing a seamless and robust
online experience,” said Eric Schwab, EVP Sales and Marketing of Source
VSW’s automotive vertical is an expansion of its existing vertical
content network, which currently serves the entertainment, family, food,
home, garden, wedding, and woodworking industries. This new automotive
ad network is now open for all partners in the space, for more
information please visit www.verticalsearchworks.com.
About Vertical Search Works™
Vertical Search Works is a search technology company which leverages its
proprietary products to deliver more valuable results for advertisers,
publishers and consumers across targeted vertical industries. Powered by
patented semantic technology, VSW’s products leverage semantic
intelligence to establish stronger connections between user intent and
content consumption. In doing so, VSW is able to create better
connections between words and their meanings in order to provide more
relevant online and mobile experiences for consumers and enhanced
monetization opportunities for content creators and advertisers. VSW has
already seen great success in the vertical search and digital
advertising industries, as demonstrated by partnerships with major
online publishers and global brands such as Meredith Corporation and
Taunton Media. Learn more about Vertical Search Works at http://www.verticalsearchworks.com/.
About Source Interlink:
Source Interlink Companies (SourceInterlink.com) is
a leading, integrated media, merchandising and logistics company;
providing compelling and unique content to enthusiast audiences, and
operational and logistical solutions to retail partners. As a full
service sales and solutions provider, we offer innovation, insight, and
real-life solutions that drive retail and front-end sales.
Our success is attributed to the ability to scale our successfully
proven business model and competencies into new ventures, marketplaces
and platforms, while maintaining the profitability and integrity of our
core business. Source Interlink’s breadth of capabilities and expertise
is what sets us apart in the industry and delivers measurable results to
our customers, partners and employees.
FusionPR on behalf of Vertical Search Works
Victoria Yarnish, 310-481-1431, Ext. 18