HTC Rezound Bets on Multimedia to Carve Out Android Niche

HTC’s upcoming smartphone, the Rezound, offers a list of features instantly familiar to anyone who keeps abreast of Android smartphones. Its 1.5GHz dual-core processor powers Android “Gingerbread” (skinned with the manufacturer’s HTC Sense), the 4.3-inch screen offers 1280×720 resolution, and the 8-megapixel rear camera is capable of shooting 1080p video. The smartphone field is increasingly crowded with devices boasting similar specs, but HTC is banking on one key differentiator to stand out from that pack: Beats audio technology, which is tightly integrated with the hardware. During a Nov. 3 presentation in New York City, executives from HTC and Verizon (which will carry the Rezound) emphasized the device’s multimedia capabilities and Beats’ supposedly crystal-clear fidelity. Beats was created by Interscope Chairman Jimmy Iovine and rapper Dr. Dre, both of whom were at the event. The technology has become increasingly ubiquitous in recent quarters, even finding its way into Hewlett-Packard’s desktops and laptops. In light of that, the spread to smartphones was perhaps inevitable. In addition to the hardware built into its relatively slim form factor, the HTC Rezound comes with a pair of Beats-branded headphones. But will the prospect of crystal-clear music be enough to sway consumers who might otherwise gravitate toward another high-end Android smartphone? For a related article click here.

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