Located between Suvarnabhumi airport and central Bangkok, the new showroom will provide the Thai market with a refined dedicated floor space to showcase and sell Lamborghini’s two model lines, the Aventador and the newly launched Lamborghini Huracán LP610-4.
Beyond marking a new milestone in Lamborghini history, the move highlights the long-standing collaboration between the Italian brand and its Thai dealership as they approach 30 years of cooperation in 2016. Currently featuring a VIP lounge, a Collezione Automobili Lamborghini merchandise shop and a dedicated customer service desk, the showroom from 2015 will act as the only authorised centre for Lamborghini sales and after-sales services in Thailand, while providing additional customer services such as information on the Lamborghini Squadra Corse driving experience programme.
“Thailand is a dynamic emerging market for Lamborghini, and over the past few years we have been excited to see a growing supercar culture in the country,” said Automobili Lamborghini head of Asia Pacific Andrea Baldi.
“As our only authorised dealer and trusted partner in Thailand for almost three decades, Niche Cars has been instrumental in representing our brand values and building a strong network of Lamborghini customers across the country.”
Niche Cars managing director Vittawat Chinabarramee commented: “Since 1986, Niche Cars has been Automobili Lamborghini’s only authorised dealer in Thailand. Throughout this period, we have sold some of the brand’s most iconic models, from the Diablo to the Murcielago and the Gallardo, and with this new showroom we are now excited to offer Lamborghini’s newly developed Huracán, as well as its flagship model the Aventador.
Meanwhile, we also remain committed to providing the most exclusive experience to our customers, adhering strictly to the brand’s global standards of sales and after-sales service.”
In addition to celebrating the opening of the new showroom, the ceremony also included the unveiling of the new Huracán.With its 610HP naturally aspirated V10 engine, the new Huracán can rocket from 0 to 100 km/h in just 3.2 seconds and from 0 to 200 km/h in 9.9 seconds. Technical highlights include the Lamborghini Doppia Frizione, a dual-clutch gearbox, and the new electronically controlled 4WD system.