Medflow proves niche software companies are alive and well in Charlotte

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Thad Throneburg is chief executive at Charlotte-based Medflow Inc.

Adam O’Daniel
Finance Editor- Charlotte Business Journal


Thad Throneburg believes his company has debunked an age-old myth about Charlotte.

“You can create a great tech company right here in Charlotte,” the chief executive of Medflow Inc. says. “All you need is the spark and the right idea. We have the talent pool.”

Throneburg, a former attorney, returned to Medflow, an eye-care software company, several months ago as its chief executive. He held the role previously from 2005 to 2007 but left to practice law. Now he has set his sights on growing the SouthPark-based firm and helping Charlotte see what ophthalmologists already know — that Charlotte is home to a blossoming software firm.

“We’re a secret here, but every ophthalmologist knows who we are,” he says.

Medflow builds and maintains software for eye-care practices across the U.S. The software is unique to the eye-care industry and specializes in electronic health-care records.

Throneburg succeeded founder Jim Riggi, who left the company at the end of 2013.

Throneburg’s goal from the beginning has been to improve operations and help Medflow expand even further. Already, he and his team have improved customer service by resolving open issues by 75%. He set up a so-called “war room” to address customer needs and set a goal to further reduce open issues by 50% this year.

Since Medflow’s inception in Charlotte more than a decade ago, the firm’s software product has seen strong adoption. It’s now used by 550 eye-care practices in North America. The company has 80 employees.

Government-mandated migration to electronic health-care records have spurred Medflow’s growth. Throneburg says the firm was early to market with its software solution just as doctors were beginning to explore the shift to electronic records. In recent years, Medflow had devoted much time to updating its offerings as regulations have changed rapidly.

Adam O’Daniel covers banking, entrepreneurs and technology for the Charlotte Business Journal.