BMW’s latest niche-buster: The X4

If you look at all of the supercars just unveiled at Geneva’s Palexpo hall — the Ferrari California T, The Koenigsegg One:1, the McLaren 650S, and the Lamborghini Huracán — you will notice one thing they have in common: they’re not for you. They’re for rich people with wheelbarrows full of extra money to spend on speed and sporty/flashy good looks. The “cheapest” of them, the Ferrari, costs more than current median home price in the USA, which stands at around $195,000, and they accelerate well beyond $200,000 for the Lambo and McLaren, and onward into the millions, like, two or three, for the special Koenigsegg.