OnlyMarketingJobs.com, the niche job board for the marketing, digital and creative sector, has launched the world’s first searchable online graphical job advert.
Copy written as ‘graphicAD’ the job advert is responsive, SEO visible, branded to exact brand guidelines and fully shareable across all social channels.
The graphicAD has been designed to reflect the promoted job as a ‘product’, where consumers are attracted more to images then text-based marketing. The graphical advert allows icons to be used instead of standard text copy.
Gareth Saunders, head of marketing at OnlyMarketingJobs.com and creator of the graphicAD, said: “Traditionally, recruiters are not great at creating job adverts. They aren’t marketers so they have limited experience in ‘selling’ a product, which, ostensibly, a job advert is. As consumers we all buy into more visibly-appealing products. The graphicAD has been designed to attract a greater level of attention through being wholly sharable, and so generating more applications.”
Companies currently benefiting from this innovation include Dixons and Santander, with view and application rates up 800% against a standard text copy job advert.
For the time being the graphicAD is predominately accessible to companies hiring directly, advertising media agencies and recruitment consultancies involved in retained or client-branded assignments.
For more information please contact the OnlyMarketingJobs.com team on 0203 176 6677.