Niche opening at Chesterfield outlet mall

Linda Loewenstein, a principal at The Lawrence Group, which owns Niche. 

E.B. Solomont
Reporter- St. Louis Business Journal

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Interior design store Niche is opening a second “mini” store at Taubman Prestige Outlets, one of the two new outlet malls in Chesterfield.

Niche will have about 1,000 square feet of space inside The Collective, the retail co-op, that will be located at Taubman Prestige Outlets, the $150 million development on North Outer 40 Road, east of Boone’s Crossing.

Linda Loewenstein, a principal at The Lawrence Group (Niche is part of The Lawrence Group’s portfolio), said she’d been thinking about a second location for a while, but didn’t want to compromise Niche’s 5,000-square-foot store in downtown St. Louis. Opening at The Collective will give Niche an opportunity to “test the waters.”

The Chesterfield store will feature a combination of full-priced items and discounted items from previous seasons.

“We’re going to have a mini Niche out there,” Loewenstein said.

Lowenstein projected $250,000 in sales for the first full year in business. And she said she hopes the second location will boost business at the main store by 15 percent to 20 percent. Niche does $2 million in sales a year, including walk-in sales and contract sales.

Taubman Prestige Outlets is set to open Aug. 2. Competitor St. Louis Premium Outlets, a $100 million project on the south side of Highway 40 east of the Daniel Boone Bridge, is set to open Aug. 22. St. Louis Premium Outlets is part of Chesterfield Blue Valley, a $250 million project developed by Dean Wolfe.

On Friday, the outlet center released its store lineup.

Some of the names on the list include Polo Ralph Lauren Factory Store, Restoration Hardware, Furla and Uno de 50, a Spanish accessories retailer. (Previously, we’ve told you about J.Crew Factory, Banana Republic Factory Store, Brookstone, Famous Footwear Outlet and others.) In all, Taubman has about 70 stores. The mall is more than 80 percent leased and committed, General Manager Colleen O’Neill said.

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