NEW YORK (TheStreet) — With stats like $327 million raised for 31,000 projects, it’s difficult to argue that there’s a better place to raise money than Kickstarter, which this year has already had 13 projects hit the million-dollar mark. But competitive crowdfunding sites are desperately trying to become the Kickstarter within their own category.
Here are a few start-ups targeting a niche crowd:
Start-Ups: While almost anyone pitching a product on a crowdfunding site could be considered a start-up, entrepreneurs who are seriously searching for capital will have even more options next year, when the JOBS Act (the Securities Exchange Commission is having its way with it, but law should go into effect in 2013).
There are also crowdfunding sites like CircleUp.com aimed at established small businesses ($1 million revenues) that just need a boost from accredited investors, at least until the JOBS Act goes into effect.
Game Developers: Game companies had a ton of success on Kickstarter this year, so it’s not a surprise to see the upstart Gambitious from Amsterdam. The start-up targets game development and offers hybrid funding — equity where it’s legal, rewards elsewhere.
Recent College Grads: Just graduated from college with a great idea but no idea where to start? Yup, there’s a crowdfunding site for you. Upstart targets recent grads who need seed money. The catch right now is that it’s limited to graduates of certain schools in Upstart’s pilot program, plus only accredited investors can help out. But if an investor takes interest, he or she could also become a mentor.
Health: Kickstarter doesn’t allow health care projects on its site (see other banned items in the “Prohibited Content” area). So sites like MedStartr and HealthTechHatch help people raise money for health care or medical projects. Both have an all-or-nothing funding approach so if you don’t reach your goal, you don’t get any money.
Professors: Unfinished research projects have become a popular target in the crowdfunding space. And if university funding is limited, professors can target a waiting crowd at sites like Petridish.org, Microryza.com and iAMscientist.com, which crowdfunds for scientific research. Another alternative is Fundageek, which also accepts research projects and technical ideas.
Mobile Apps: A handful of sites offer different takes on crowdfunding for app developers. At Appsplit, you can sell the app, find development help or go the traditional crowdfunding route by raising money to make or sell the app. Appbackr allows the crowds to buy units of an app so when it does go on sale at iTunes or elsewhere, those “owners” get the profits.
Charities: This is one area Kickstarter prohibits, but sites like Indiegogo accept charitable causes. Other sites target charitable causes and offer a crowdfunding tool for groups trying to raise money for a cause. Watsi.org crowdfunds for medical treatments in developing countries while Razoo.com offers a complete line of tools to encourage fundraising.
Veterans: Sparse but up-and-running, Sprigster.com targets heroes and calls itself a crowdfunding site for military veterans and their spouses.
U.K. Residents: Kickstarter. The most popular U.S. crowdfunding company expands to the United Kingdom this month – on Halloween. U.K. projects still get access to the American crowds, although financial goals will be noted in pounds and sterling rather than U.S. dollars.
You: GoFundMe.com is pretty much a site for anything and everyone who wants to raise money through crowdfunding. Weddings, accidents, body-building competition fees — you name it, everything seems to be allowed. Of course, GoFundMe takes a 5% cut, plus credit card processor WePay takes 2.9% and then some.
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