Robust Demand from Hearing Aids Market and Niche Application Areas to Drive Global …

GIA announces the release of a comprehensive global report on Zinc-Air Batteries markets. The global market for Zinc-Air Batteries is forecast to reach US$398.1 million by the year 2017, primarily driven by robust demand from hearing aids market, and expanding opportunities from relatively new emerging application areas such as automotive, portable electronics, military applications, consumer products, and medical equipment. Technology developments and strong demand from developing regions, particularly Asia-Pacific, also augurs well for the market.

San Jose, California (PRWEB) May 04, 2012

Follow us on LinkedIn – Battery technologies such as alkaline, nickel-cadmium (NiCad) and nickel-metal-hydride (NiMH) traditionally dominated the global batteries market. As the industry evolved, a new technology, lithium-ion batteries, came into the fore promising better performance and durability than traditional varieties. However, this technology had to face several operational challenges early on, especially with regard to high prices, and a ‘battery chemistry’ that threatened to cause overheating, and even fire. This led major battery manufacturers to work on developing an alternative battery technology capable of addressing issues such as those associated with lithium-ion chemistry. Manufacturers’ efforts finally resulted in development of advanced yet simple and low-cost battery technology in the form of zinc-air batteries.

An emerging battery technology, Zinc-air batteries generate power from the reaction of zinc and oxygen in the atmosphere. Capable of providing greater storage capacity than lithium-ion batteries, Zinc-air batteries enhance the utility and reliability of electrical appliances and therefore soon started to gain widespread acceptance among consumers. Enviable features such as lightweight, eco-friendly, durable, non-toxic and an ability to provide high energy-density have transformed Zinc-air batteries into a favorable option among consumers in various end-use segments such as medical devices, electronics, automotives, and military.

During the 2007-2009 world economic recession, the global Zinc-Air Batteries market fared relatively better than other industry segments. Continued steady demand for electronic and communication devices used in critical end-use application segments such as hearing aids and defense, and growing focus on convenient, environmental friendly and cost saving electronic technologies such as electric cars, and portable electronic devices especially helped sustain demand in the global batteries market, including zinc-air batteries during the period. Post recession recovery was aided by resurgence in adoption of popular products such as MP3 Players, laptops, and other handheld electronic devices such as mobile phones and PDAs. Developing markets in Asia-Pacific, particularly China and India, posted strong growth.

In the upcoming years, growth will be driven by expanding opportunities in relatively new application areas, including battery operated medical equipment such as defibrillators, infrared ear thermometers, pacemakers, blood pressure monitors, and infusion pumps as well as consumer products such as cellular phones, camcorders, and PDAs. Technology developments aimed at producing batteries that are highly durable, deliver optimum power and are competitive priced will also help zinc-air batteries market find new opportunities in the short to medium term period.

As stated by the new market research report on Zinc-Air Batteries, Europe represents the largest regional market worldwide. Asia-Pacific on the other hand, is forecast to emerge as the fastest growing regional market for zinc-air batteries with dollar sales from the region projected to wax at a CAGR of about 6.7% over the analysis period. By end-use segment, hearing aids represents the largest contributor to the global zinc-air batteries market. Aging population and resulting increase in demand for hearing aids among senior citizens, and constant changes in design and size of hearing aid devices will drive demand for new zinc-air batteries in this segment.

Key participants profiled in the report include Duracell International, Inc., Electric Fuel Battery Corporation., Energizer Holdings, Inc., eVionyx, Inc., GP Batteries International Ltd., iCellTech Corp., VARTA Microbattery GmbH, Powerzinc Electric, Inc., Philips UK, Renata SA, Toshiba Battery Co. Ltd., Spectrum Brands, Inc., Sony Electronics Asia Pacific Pte. Ltd., and ZeniPower (Zhuhai Zhi Li) Battery Co., Ltd., among others.

The research report titled “Zinc-air Batteries: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry overview, trends, technological advances, zinc market, product overview, recent industry activity, and profiles of market players worldwide. Market estimates and projections are presented for major geographic markets such as US, Canada, Japan, Europe, Asia-Pacific and Latin America. Market sizing data is presented in terms of terms of Value (US$) for key end-use segments including Hearing Aids, Automotive and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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