NEW YORK, March 9, 2012 /PRNewswire/ — Niche Media founder Jason Binn today announced the Fall 2012 launch of DU JOUR, an innovative multi-platform digital and print publication (dujour.com) in collaboration with Gilt Groupe and James Cohen of Hudson News and Dufry. DU JOUR will be a quarterly print publication and monthly digital publication targeting top-tier three million subscribers who can become premium opt-in members of personalized weekly email newsletters.
DU JOUR will focus on the top markets in the U.S., including New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas, and San Francisco, where roughly 80% of the sales of all luxury products and services are located, in addition to seasonal regions, like the Hamptons, Aspen and Sun Valley. Editorial will cover the worlds of fashion, travel, fine dining, gourmet, beauty, night life, jewelry, accessories, watches, art, entertainment, business, culture, home, real estate, entertaining, health, spirits, beverages, technology, finance, sports, politics and, ultimately, shaping the lifestyle that ties these categories together.
DU JOUR, a quarterly print oversized glossy magazine, will have 235,000 printed copies in addition to quarterly and monthly digital versions. In addition opt-in subscribers will receive a weekly digital email newsletter. All digital publications will be posted on dujour.com, accessible to gilt.com members, and on downloaded applications via tablets, android and mobile devices. Content will be available on Twitter, Tumblr and Facebook, and 15,000 copies will be prominently displayed at premium newsstands throughout the U.S. The high-end advertisers will be able to build followers on Twitter and fans and friends on Facebook.
DU JOUR’s content will be selected by recognized tastemakers and influencers showcasing the “best for the best” in a timeless fashion, while identifying those on the verge of discovery. Each issue will celebrate dynamic and inspiring leaders, exploring what makes them who they are from business, philanthropic, inspirational, creative and motivational standpoints.
The magazine will target transactional readers who also meet five of the seven following qualifiers: Average net worth of $5 million; liquid assets over $1 million; average home values in excess of $1.5 million; average income in excess of $250,000; annual transactional luxury purchases offline of $100,000+; $10,000+ online high-end purchases annually; annual philanthropic donations over $10,000+.
DU JOUR will provide continuous access to its readers through digital updates showcasing and chronicling the DU JOUR lifestyle accessing over three million individuals on desktop and mobile platforms per month.
DU JOUR will be consistent with the style and sensibility that Jason Binn and his strategic alliances are known for: providing one-of-a-kind marketing, brand reinforcement, and loyalty. DU JOUR will be a stylish, smart, sophisticated, and stunning luxury lifestyle magazine. DU JOUR will give its readers and advertisers a deeper understanding of how its audience lives their lives, spends their money, pursues their hobbies, and ultimately driving purchases. Each publication will include up to 50 percent local content in addition to national coverage, capturing each regions’ distinct fingerprint from cover-to-cover creating an intimate connection to the community. Covers will feature truly inspiring people with bold face contributors showcasing everything from their hobbies, interests, and philanthropic activities, creating pull and desire with consumers.
Jason Binn said, “Luxury advertisers want to connect with transactional customers who can afford the lifestyles they celebrate and others aspire to celebrate in an offline and online environment. I’m confident this collaboration will reshape the marketing landscape and afford upscale brands the ability to activate purchases and drive traffic to their business establishments and websites.”
Gilt Groupe’s Founder and CEO Kevin Ryan said, “After working with Jason over the last year-and-a-half as Chief Advisor, Gilt is thrilled to be part of his next venture. The principles of DU JOUR are consistent with the image and sensibility of Gilt Groupe.”
James Cohen said, “DU JOUR will give its advertisers creative insight into the lifestyle and purchasing trends of high-net-worth consumers by combining solid intel offered by the online world to the offline community. It’s very impressive to see Gilt grow to over $500 million in revenue in four years. During the past decade, consumer behavior indicates that luxury consumers solidify their online purchase decisions when romanced by print creative. I look forward to using my magazine distribution network of luxury products and services along with my retail knowledge through my Hudson News and Dufry networks to support this welcoming editorial environment and overall luxury experience for high-end brands.”
ABOUT JASON BINN (dujour.com):
Jason Binn is the Founder and former CEO of Niche Media Holdings, LLC, a leading publisher of luxury magazines nationwide including Gotham, Ocean Drive, Hamptons, Los Angeles Confidential, Aspen Peak, Michigan Avenue, Capital File magazine. No longer at Niche, Binn has expanded into new areas, partnering with some of the most creative and inspired entrepreneurs of the day. In August of 2010 he was appointed Chief Advisor to the CEO and Founder of Gilt’s, Kevin Ryan. Binn was awarded Ernst Young’s “Entrepreneur of the Year” award; inducted into the American Advertising Federation’s “Advertising Hall of Achievement”; and featured in Crain’s “40 Under 40” list of successful entrepreneurs.
ABOUT GILT (Gilt.com):
Gilt is an innovative online shopping destination offering its members special access to the most luxurious merchandise, culinary offerings and experiences every day, many at insider prices. GILT continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal products; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations.
ABOUT JAMES COHEN (hudsongroup.com and dufry.com):
James Cohen is President CEO of Hudson Media Inc., a diversified magazine service company which includes Hudson News Distributors LLC, one of the largest magazine and book distributors in the U.S. Additionally Cohen is the founder and owner of Hudson News, the largest airport newsstand operator in the country and the leading travel retailer in North America. In 2008, Cohen and private equity firm Advent International merged Hudson News with Dufry AG of Basel, Switzerland, one of the largest airport duty free operators in the world, where he serves on the Board of Directors and is one of the company’s largest shareholders. The Hudson News brand is now represented in 11 countries throughout the world, and the combined Dufry/Hudson entity comprises over 1,160 stores in 45 countries and 160 airports and terminals. Dufry’s duty free stores carry some of the most prestigious brands in the world, including, Cartier, Bulgari, Absolut, Estee Lauder, Chanel, Ralph Lauren, Hermes, Sony and many others.