Harrisburg, PA — (SBWIRE) — 02/20/2012 — One of the biggest errors professionals can make with their online real estate marketing is not being niche specific enough. Josh Schoenly of Retechulous, LLC feels that unless agents are able to approve upon their approach, they could be missing out on loads of great traffic and leads for their business.
“Whenever coaching a new client, we find that the two areas a lot of agents like to focus on with their marketing efforts are either buyers or sellers. However, due to the high amount of searches and inquiries being conducted online today, this is certainly not very targeted. Therefore, we strongly urge each person to consider how they can stand out above the competition. For example, instead of just focusing on buyers, perhaps they could aim to build a list using luxury real estate marketing tactics instead,” says Schoenly.
Other ideas could include foreclosures, short sales, REO’s, first time home buyers, new construction, rental properties for investors, and so on. Agents should focus on their strengths, current market trends, supply and demand, and other factors to create a campaign based upon one or two key themes for starters. This can greatly enhance conversions and lift each professional up as the local expert for that particular niche.
Schoenly continues, “Each niche should be built around a particular hook. This is what will encourage each visitor to sign up for your list. For those who like the luxury homes idea, there are a handful of things you can try. For instance, agents could feature a detailed report of exclusive communities with video, luxury foreclosure lists, properties built by local luxury builders, or weekly home tours of various neighborhoods. Find something that works for you and then run with it.”
Building a list around a particular niche is not difficult, but it requires some inventiveness and imagination up front. Find extra inspiration and more great tips at Schoenly’s blog below to get started with online real estate marketing today!
About Retechulous, LLC
Retechulous, LLC is focused on training agents, brokers, and other real estate professionals throughout the U.S. and Canada on how to effectively market their businesses online for maximum profits. The company is managed from several “secret headquarters” deep within undisclosed locations of Central PA. For more information visit realestatemarketing411.com.