Home grown consumer-electronics firm Xtreme DSP Global may be just a three-year- old start-up, but it already has ambitious plans.
Leveraging on its strength in developing wireless communication devices, its directors are now aiming to break into the niche market of high-quality, affordable noise-cancellation wireless audio devices for motorcyclists.
It may sound like a huge challenge, especially considering that powerful noise-reduction technology is needed to cancel out the loud wind noises as motorcyclists travel at high speeds.
But the company is all set for the niche market with its two new products, the Raptor and Raptor-i.
Compact and easy to attach to motorcycle helmets, Raptor can be synced to MP3 players or GPS devices, enabling riders to enjoy their favourite tunes or receive directions on the go.
Raptor-i has an additional intercom function that allows three riders within 500m of one another to communicate.
The waterproof all-weather Raptor and Raptor-i also come with microphones that can be attached to both full-face and open-face helmets, and are set to retail at $138 and $198 respectively.
“Given that the global motorcycle population is about 250 million, we’re confident of the opportunities for success despite it being a niche market,” said Mr Phillip Tan, co-founder and chief executive of Xtreme. “We aim to be a top contender in the market.”
The two products will be launched at the prestigious Consumer Electronics Show (CES), which begins in Las Vegas on Tuesday, alongside the latest top products of nine other Singapore-based firms.
The Singapore team will be led by IE Singapore, whose key mission there is to help the companies gain international exposure and facilitate business-to-business meetings for them to form strategic partnerships.
Six Singapore firms closed over $5 million worth of deals from last year’s CES. IE Singapore said it expects at least a similar number of strategic tie-ups and deals to be closed from this year’s CES, despite the gloomy economic outlook.
CES 2012 will span more than 1.6 million sq ft, with more than 2,700 exhibitors from 140 countries expected.
Mr Reginald Wee, group director for technology business at IE Singapore, noted that the United States consumer-electronics market, which generated a hefty US$165 billion (S$213 billion) between 2010 and last year, remains the gateway for new and innovative products to gain global recognition.
“The product offerings from our Singapore consumer-electronics players are developing in the direction of personal digital experience… Our capabilities complement the demand in the US market,” he said.
Also appearing at CES 2012 will be ST Electronics, with the debut of its DigiSafe DiskCrypt, a 2.5-inch storage-encryption hard disk; and iTwin, with updated software for its award-winning remote file- access “cable-less cable”, which now enables safe and easy sharing of data between up to 20 computers, instead of just two.
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