Stakool/Anthus Life Corp. Continues to Gain Sales Momentum With Niche and …

JACKSONVILLE, FL, Dec 14, 2011 (MARKETWIRE via COMTEX) —
Stakool Inc.


/quotes/zigman/580641 STKO
-12.41%



(pinksheets:STKO), a Florida-based
corporation, is pleased to announce that Anthus Life Corp. continues
to add niche and boutique retailers generating immediate revenue and
building momentum going into 2012.

Anthus Life has recently added more than 35 specialty retailers
throughout North America. These retailers are boutique and niche in
nature, spanning a spectrum from natural organic specialty shops to
health clubs, gyms and yoga studios. Peter Hellwig, President and CEO
of Stakool, Inc., states, “The importance of these additions cannot
be understated. Every time we add a retailer, we increase our
footprint and brand awareness amongst our target audience. They
create a demand for the product line in the developmental stages of
the Company’s market expansion.” The Natural plus Energy(TM) bars
have recently been made available at locations including: Good Earth
Health Foods, Michell’s Harvest Foods, Pure Health Foods, Asta
Health, Go Raw Cafe, Vegas Hot Yoga Pilates, Gold Coast Nutrition,
Goodman Building Supply, Garden Gate Specialties, Don’s Markets,
Perry’s Deli, College Book Store, Inc., The Cheese House, Exotic Tan,
Naturway Natural Foods, Satori Tea Co., Only ZE, The Health Food
Center, Mikawaya, Definition Fitness, Crimson Canyon Chiropractic
Center, Browns Gymnastics, Healthy Planet, Mr. Case, Leading Food
Distribution, Boulder Running Company, Bikram Yoga, among others.

The company’s strategy is to penetrate the niche markets for
near-term sales, while working through the required process of
getting listed with the mass-market national retail chains. “Smaller
and more specialized venues give us immediate revenues with higher
profit margins, as they do not require the heavy discount structure,
allowances and listing fees that are typically associated with larger
retailers. Our balanced strategy is showing results and we are making
progress with some national chains for listings in 2012,” states Mr.
Hellwig.

“Our revered endorsement by Shannon Miller makes the Company one of
the only all natural health bars in the market with a highly visible
individual as its spokesperson. The association with Ms. Miller has
quickly raised the profile of the bars, which has been recently
evidenced, and as our close working relationship further matures,
2012 holds exciting developments for our product line,” states Mr.
Hellwig.

About Stakool Inc.:
Jacksonville, Florida-based Stakool Inc.,
through its wholly-owned subsidiary, Anthus Life Corp., is committed
to being a leading North American supplier of natural and organic and
health and wellness products. By fulfilling the highest standards for
quality, consistency, sustainability, product assortments,
value-added support services and integrity in business and personal
relationships, Anthus Life brings to market complimentary products
that are most suited to the consumer. Additionally, the Company’s
expanding product lines are complimented by an endorsement agreement
with seven-time Olympic medalist Shannon Miller.

For more information please visit
www.anthuslife.com or

www.naturalplusenergy.com

Safe Harbor Statement:
Statements about the Company’s future
expectations and all other statements in this press release other
than historical facts, are “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, Section 21E of
the Securities Exchange Act of 1934, and as that term is defined in
the Private Securities Litigation Reform Act of 1995. The Company
intends that such forward-looking statements be subject to the safe
harbors created thereby.

The above information contains information relating to the Company
that is based on the beliefs of the Company and/or its management, as
well as assumptions made by any information currently available to
the Company or its management. When used in this document, the words
“anticipate,” “estimate,” “expect,” “intend,” “plans,” “projects,”
and similar expressions, as they relate to the Company or its
management, are intended to identify forward-looking statements. Such
statements reflect the current view of the Company regarding future
events and are subject to certain risks, uncertainties and
assumptions, including the risks and uncertainties noted. Should one
or more of these risks or uncertainties materialize, or should
underlying assumptions prove to be incorrect, actual results may vary
materially from those described herein as anticipated, believed,
estimated, expected, intended or projected. In each instance,
forward-looking information should be considered in light of the
accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to,
successful performance of internal plans, the impact of competitive
services and pricing and general economic risks and uncertainties.


        
        Contact:
        Investor Relations
        Lance Bauerlein
        (904) 651-9842
        Email Contact
        
        
        


SOURCE: Stakool, Inc.


 
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