General : Venture Beyond Niche Areas, Women Entrepreneurs Told

December 09, 2011 16:50 PM

Venture Beyond Niche Areas, Women Entrepreneurs Told


By: Ramjit


Datin Seri Rosmah Mansor (centre) officiating the opening of the Chinese Women Entrepreneur and National Economic Transformation Plan Convention at the PWTC, Friday.Pic: Mahayudin Mohamad
KUALA LUMPUR, Dec 9 (Bernama) — Women entrepreneurs must look beyond their existing niche and venture into new business areas, said Datin Seri Rosmah Mansor.

The Prime Minister’s wife said these included green fields and areas with large growth potential as identified in the 12 National Key Economic Areas (NKEAs) of the Economic Transformation Programme, such as the oil, gas and energy, financial services, tourism, business services, electronics and electrical, wholesale and retail, communication content and infrastructure, agriculture and the Greater Kuala Lumpur/Klang Valley.

She added that for women entrepreneurs to boost their business and stay competitive, they should also be quick to embrace modern technology that could transform their production processes to meet market demands.

“Innovation, particularly technological innovation, is acknowledged as a crucial factor in scaling-up small businesses.

“To innovate, women need to leverage on knowledge and capability, in order to trasnform ideas, into marketable products and services that result in new business value,” she said when opening the Chinese Women Entrepreneur and National Economic Transformation Plan Convention at PWTC here, today.

She said this was essential because current trends and the dynamic business environment required organisations to quickly sense market changes, detect future demands and innovate to meet these needs in creative and novel ways.

Emphasising the importance of education to empower women, Rosmah also noted that women should be encouraged to select studies in science, engineering and technology.

“They must sharpen their skills and enhance their knowledge in both the academic and skill development areas to be relevant in this era of globalisation and digital age as well as to enter new areas of work,” she said.

On another matter, Rosmah said the government had provided funding for various businesses set up by women entrepreneurs where a total of 38,672 women entrepreneurs had received microcredit loans amounting to RM113.6 million between 2006 to 2009 under the Entrepreneur Economic Fund from Tekun Nasional.

In 2010, the Domestic Trade, Cooperatives and Consumerism Ministry embarked on a fund to develop businesswomen who can significantly spur the national economy, she said, adding that RM50 million was allocated to the Women Franchise Programme to promote entrepreneurship through franchising.


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