Chris Vernon carves niche in crowded sports talk radio market

Chris Vernon operates from a small station as an affiliate with the national Yahoo! Sports network, but has built a national following through social media and some original ideas.

Chris Vernon operates from a small station as an affiliate with the national Yahoo! Sports network, but has built a national following through social media and some original ideas.








Michael Sheffield Staff writer – Memphis Business Journal

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His station may be the smallest of Memphis’ four sports talk stations, but Chris Vernon has managed to carve out a niche that has given him national attention and a new broadcast affiliation.

Previously 730 Fox Sports Radio until Entercom 
Memphis took the Fox Sports Radio affiliation for 790 AM, the station became affiliated with Yahoo! Sports Radio in early December.

Despite going nearly two months without a national radio affiliation and operating under the umbrella of Verno Radio, Vernon, 33, says he maintained support from existing sponsors and managed to lure some new ones. Local companies such as Lexus 

Michael Sheffield covers bioscience and biotechnology; manufacturing; tourism and hospitality; and sports business. Contact him at [email protected]

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