Sidewalk attraction: Local performer finds niche as master of marketing

sidewalk attractions

sidewalk attractions

Micah Ortega, left, and his father, Jim Ortega, perform outside the Swiss Bistro Bakery on a recent evening. Micah Ortega graces street corners across Santa Fe dressed as Captain America, a chef and other characters to attract shoppers to local businesses through his own enterprise, Second Glance Promotions. Sometimes his father joins him. Jane Phillips/The New Mexican



Posted: Saturday, June 7, 2014 10:44 pm
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Updated: 10:47 pm, Sat Jun 7, 2014.

Sidewalk attraction: Local performer finds niche as master of marketing

By Daniel J. Chacón
The New Mexican

SantaFeNewMexican.com

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0 comments

Standing on a street corner in a jalapeño costume wasn’t exactly Micah Ortega’s goal in life.

Ortega, who grew up in a charismatic church in Texas, set out to be a doctor and a missionary, healing the sick in Africa while trying to convert them to Christianity.

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      on

      Saturday, June 7, 2014 10:44 pm.

      Updated: 10:47 pm.