Staff Writer- L.A. Biz
If Netflix offers Hollywood movies and TV shows for a monthly fee, and YouTube provides user-generated videos for free, then Pivotshare lies somewhere in between. The platform hosts professional content produced by both studios and YouTubers on either a branded channel or an embeddable player, allowing publishers to monetize their content through rentals, sales, subscriptions or tip jars.
And Pivotshare does all this for free—there’s no setup charge or monthly fee for the users. The Costa Mesa-based company just takes a 30 percent cut of whatever sales they generate.
Founded in 2010, Pivotshare closed its initial seed round two years later in June 2012, raising $1.6 million from TownsgateMedia.
“Interestingly enough, it was done locally,” Pivotshare CEO and founder Adam Mosam told me in a recent chat. “We didn’t have to go to Silicon Valley. We believe in the SoCal tech ecosystem, and a lot of people are starting to now. … There’s no reason to be going out running around looking for other people’s money.”
Since then, the nine-person company has attracted thousands of publishers, including a fitness channel fronted by celebrity Jillian Michaels, and tens of thousands of customers, Mosam said. Content ranges from independent films, comedy and concerts to charities, conferences and speakers.
In an interview, Mosam discussed the market need addressed by Pivotshare, the company’s flagship clients and the importance for content creators to own their customer data.
What is Pivotshare?
The very, very, very basics of what we do is we allow people to upload and then sell their content online. Somebody can take a video that they’ve created, whether it be a movie, instructional content, something from YouTube, etc., they can upload it with our system, and then they can assign a price to it. They can do either a rental, like pay-per-view; they can do a purchase, so someone could actually download it and own it; or if they have a bunch of videos, they can have a monthly subscription. If they want to, they can even have it for free and just put a tip jar on it.