Quickflix says US drama is its niche

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”At a same time, too, HBO [Home Box Office] really invested the formula of dramatic episodic TV. That model around The Sopranos and Sex and the City and The Wire, that’s been emulated by every network in the US now, such that as viewers .?.?. no longer is it the dumbing down through watching TV, it’s the new high-art form.”

Channel Seven’s reality cooking show, My Kitchen Rules, had the top four rating programs of the past week. The return of Channel Nine’s talent quest The Voice easily won Sunday night’s ratings, with 2.155 million metro viewers, according to OzTam.

But Steve Allen, of media analysis firm Fusion Strategy, said although many people were devotees of shows such as The Sopranos, ”they were lucky if they rated 100,000” in Australia.

Talent quests and cooking shows, on the other hand, rate very well and cannot be pirated, Mr Allen said.

”You would believe that Game of Thrones is bigger than My Kitchen Rules, but it’s getting less than 200,000 viewers,” he said. ”All of the broadcasters are publicly listed. It’s very hard to make a quid in media in Australia.”

According to a report on feature film and TV drama production by industry body Screen Australia, $372 million was spent on 56 Australian TV dramas in 2012-13.

TV network HBO holds about 9 per cent of Quickflix shares, which has battled a share-price slump this year and calls to spill its board.




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