Made-up words help businesses appeal to niche markets

Made-up words help businesses appeal to niche markets

Made-up words help businesses appeal to niche markets

Glamping (glamour camping) is one of a number of made-up words that are used in the travel industry to describe niche vacations. Far and Away Adventures / AP



Posted: Sunday, April 13, 2014 12:00 am
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Updated: 4:04 am, Sun Apr 13, 2014.

Made-up words help businesses appeal to niche markets

By BETH J. HARPAZ

TulsaWorld.com

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0 comments

NEW YORK (AP) ?— Hotels advertise “bleisure” packages. The Thai Tourism Authority is promoting “honeyteering.” And a Mississippi TV anchor told advocates of gay equality to “go on gaycation.”


Whatever you’re doing on vacation, chances are there’s a made-up word to describe it. Combine honeymoon and volunteering, you get honeyteering. Combine business and leisure, you get bleisure. Add glamour to a camping trip with wine, steak and scented candles, and you’re glamping.

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Sunday, April 13, 2014 12:00 am.

Updated: 4:04 am.


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