Absolute Software Positioned in the Niche Quadrant of the Magic Quadrant for Content-Aware Data Loss Prevention

For the First Time Absolute Software is Included in the Magic Quadrant
for Content-Aware Data Loss Prevention by Gartner, Inc.

VANCOUVER , Jan. 7, 2014 /CNW/ – Absolute® Software Corporation (ABT.TO), the industry standard for persistent endpoint security and
management solutions for computers, laptops, tablets and smartphones,
today announced it has been positioned by Gartner, Inc. in the Niche
quadrant of the Magic Quadrant for Content-Aware Data Loss Prevention*
(DLP).

This is the first year Absolute Software has been included in this Magic
Quadrant which it believes is a direct result of the acquisition in
July 2013 of Palisade Systems. Absolute Software is also positioned in
the Visionaries quadrant of the Magic Quadrant for Client Management
Tools ** and the Niche quadrant of the Magic Quadrant for Mobile Device
Management Software*** by Gartner, Inc.

Absolute DLP allows organizations to track and prevent the movement of sensitive and
confidential records from leaving the enterprise network including data
in use, in motion or at rest. It provides users with the ability to
analyze data moving across the network, in real-time, and across all
network protocols including: email, social media, web traffic, and file
transfers.

During the past years, the enterprise content-aware DLP market has
continued to experience steady growth, with content-aware DLP market
revenue growing from $369 million in 2010 to $458 million in 2011 to
$572 million in 2012. Gartner, Inc.’s current estimate is that this
market will reach between $680 million and $710 million in 2013, and is
estimated to grow an additional 22 percent to 25 percent by the end of
2014, to reach approximately $830 million .*

“We feel that our placement in three Magic Quadrants by Gartner, Inc. is
further validation that we are offering the right solutions,” said
Errol Olsen , CEO at Absolute Software. “Our customers take data and
network security very seriously. Absolute DLP allows them to monitor and control the corporate data and other
information flowing in and out of their organization.”

For inclusion in the December 12, 2013 Magic Quadrant for Content-Aware
DLP, vendor solutions were considered based on the following criteria:
can detect sensitive content in at least two operations: network
traffic, data at rest or endpoint, have a relatively sophisticated,
centralized policy and event management console, can detect sensitive
content using at least three of the following content-aware detection
techniques: partial and exact document matching, structured data
fingerprinting, statistical analysis, extended regular expression
matching, and conceptual and lexicon analysis, can support the
detection of sensitive data content in structured and unstructured
data, using registered or described data definitions, can block, at
minimum, policy violations that occur via email communications and were
generally available as of June 30 th, 2013.

*Gartner, Inc., Magic Quadrant for Content Aware DLP, Eric Ouellet ,
December 12, 2013 ; ** Gartner, Inc., Magic Quadrant for Client
Management Tools, Terrence Cosgrove , April 9, 2013 ;
***Gartner, Inc., Magic Quadrant for Mobile Device Management Software,
Phillip Redman , et al, May 23, 2013

Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner’s research organization
and should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular
purpose.

About Absolute Software
Absolute Software Corporation (ABT.TO) is the industry standard in
persistent endpoint security and management for computers, laptops,
tablets and smartphones. The Company, a leader in device security and
management tracking for 20 years, has over 30,000 commercial customers
worldwide. Absolute’s solutions – Computrace®, Absolute Manage®,
Absolute Service, Absolute Secure Drive, and Absolute LoJack® – provide
organizations with actionable intelligence to prove compliance,
securely manage BYOD,  and deliver comprehensive visibility and control
over all of their devices and data. Absolute persistence technology is
embedded in the firmware of computers, netbooks, tablets and
smartphones by global leaders, including Acer, ASUS, Dell, Fujitsu, HP,
Lenovo, Motion, Panasonic, Samsung, and Toshiba, and the Company has
reselling partnerships with these OEMs and others, including Apple. For
more information about Absolute Software, visit www.absolute.com.

This press release contains forward-looking statements that involve
risks and uncertainties. These forward-looking statements relate to,
among other things, the expected performance, functionality and
availability of our services and products, and other expectations,
intentions and plans contained in this press release that are not
historical fact. When used in this press release, the words “plan,”
“expect,” “believe,” and similar expressions generally identify
forward-looking statements. These statements reflect our current
expectations. They are subject to a number of risks and uncertainties,
including, but not limited to, changes in technology and general market
conditions. In light of the many risks and uncertainties you should
understand that we cannot assure you that the forward-looking
statements contained in this press release will be realized.
Furthermore, the forward-looking statements contained in this press
release are made as at the date hereof and the Company does not
undertake any obligation to update publicly or to revise any of the
included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required by
applicable securities laws.

©2014 Absolute Software Corporation. All rights reserved. Computrace and
Absolute are registered trademarks of Absolute Software Corporation.
LoJack is a registered trademark of LoJack Corporation, used under
license by Absolute Software Corporation. LoJack Corporation is not
responsible for any content herein. U.S. patents No. 5,715,174, No.
5,764,892, No. 5,802,280, No. 5,896,497, No. 6,087,937, No. 6,244,758,
No. 6,269,392, No. 6,300,863, No. 6,507,914, No. 7,818,557, No.
7,818,803, No. 7,945,709, No. 8,062,380, No. 8,234,359, No. 8,241,369,
No. 8,307,055, No. 8,332,953, No. 8,346,234, No. 8,362,901, No.
8,418,226, No. 8,419,806, No. 8,441,348, No. 8,510,825, No. 8,556,991
and No. 8,566,961. Canadian patents No. 2,211,735, No. 2,284,806, No.
2,205,370 and No. 2,771,208. U.K. patents No. EP0793823, No. GB2298302,
and No. GB2338101. German patent No. 69512534. Australian patent No.
699045. Japanese patent No. 4067035. Mexican patent No. 297,406.
Russian patent No. 2,460,220. The Toronto Stock Exchange has neither
approved nor disapproved of the information contained in this news
release.

SOURCE Absolute Software Corporation

Contact:

Public Relations:
Caitlin Regan, HORN Group
[email protected] or 415.905.4008
or
Marina Guy, Absolute Software
[email protected] or 604.730.9851 x107

Investor Relations:
Dave Mason, CFA, TMX|Equicom
[email protected] or 416.815.0700 x237