Niche Technologies are on Focus

Neal V Goyal
Caldera Investment Group, based in Chicago is a boutique investment firm that funds early stage, emerging, and middle market companies.

Caldera Investment Group was formed with a single goal to provide advisory services with the highest degree of professionalism and to be result oriented. The objective was to get involved in a number of different asset classes. There are opportunities not only in private investment fund and but also in venture capital. While the former is being operative under long-short strategy and on-start investing strategy, the latter focuses on seed stage investing and technology focused companies.

Technology sector is constantly evolving and has a greater potential for growth in mobile and internet related technologies including social networking sectors which has a tremendous amount of attraction. We are a highly focused firm and choose to fund such companies where they can ensure technology can be delivered that have the specific niche and no other competitor offer. Stand alone technology companies that have a platform to work and have the potential to be successful in their market are some of the companies to look for. We provide a house of resources to each of the portfolio companies and make sure they get market support, brand support, PR support and operational support and ensure that they can be successful and increase opportunities in their portfolio.

One of the latest trends that have been in very hot areas is really with the music space. There are unseen opportunities within the social networking sector where none of the biggest enterprises such as Pandora, Spotify or itunes have offered. One such company is ‘Lively’ accompanied with social element with live music. Although it is in the initial stages the application they offer is to be built on iphone as well as on android devices. It provides an ability to download the live show as audio, video or pros video. An interesting fact is that they also share the revenue with actual musicians, iphone and android vendors on which people download it from.

Entrepreneurs should have a business plan.

Entrepreneurs lack business plans – the road map to execute business strategies. Business plan is the basic requirement and is a very simple path wherein many entrepreneurs do not have it, instead they only have executive summary that give a snapshot of their company. Entrepreneurs should have an ability to create an in-depth business plan, execute it accordingly, bring change and adapt to their environment.

Entrepreneurs as known are specialists in their own space and need not have prior experience in operating business and at the same time need to learn to take care of their financial and administrative aspects of the company.