Niche motorcycle companies pursue women bikers

The Journal Sentinel’s Rick Barrett is the proprietor of this online hangout for Harley enthusiasts and anyone else interested in the motorcycle industry and culture.


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By Susan Carpenter, of the Los Angeles Times:

LOS ANGELES — The “girl” bike has long been a put-down for motorcycles so diminutive and underpowered that no “real” bikers would be caught riding them.

But a number of niche motorcycle makers that produce lightweight, low-to-the-ground models say they are experiencing unusually high sales these days, particularly among women.

Just 11% of motorcyclists are women, according to the Motorcycle Industry Council in Irvine, Calif., but Taiwanese manufacturer SYM says 80% of its 266-pound Wolf Classic buyers are women. Cleveland CycleWerks in Ohio says more than 30% of customers for its 300-pound Tha Heist are female.

¬†Here’s a link to the rest of the article from the Los Angeles Times.

 


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